On Saturday, February 10th, Karissa Zastrow spoke to the Chippewa Falls area group about using social media to promote their careers. The event was well attended by the area group as well as the public. It was held in the community room at Volume One in Eau Claire, a wonderful local book store that also sells a variety of products from the area.
Karissa’s emphasis was on quality over quantity. Pick two or three that best suit your writing and do them well. With this in mind, she concentrated her presentation on perhaps the three most popular social media sites: Facebook, Twitter, and Instagram. She started with a basic overview on how to use each site and then offered tips on how to be professional; tips that apply themselves to all responsible social media use.
Schedule your posts: This can mean using one of the applications that allows you to compose your post in advance and then schedule when and where you’d like it to appear; but she warned these aren’t always reliable, so be careful. You might also use a personal assistant to post for you, just don’t forget to
also post for yourself. Your followers want to hear from you! She suggested you calendar a day and time when you routinely post for each site so you neither neglect nor overwhelm your followers. Be consistent, but flexible.
Think before you post! Just as it’s wise that we think before we speak, we should think before we post. How does it read? Not how do you want it to read, but how does it actually read. Without facial clues and voice inflection a post, like an email or text, can be construed completely different than intended. And, unless you’re writing is political in
nature and you’re looking to be provocative, it’s probably best that you not let yourself be caught up in a sparring match during these divisive times. The same goes for photos or memes or reposts. Followers are drawn to graphics. Use them! They may enjoy pictures of a beautiful sunset from your Cabo vacation, but it’s not a good idea to include the photo of you and your friends doing drunken karaoke. If the post or photo is something you’d warn your teenager not to post because a future employer might see it, the rule goes for you, too.
Think of the editor or agent perusing your media presence as a potential future employer.
Book promotion: A good rule to follow is one promotion for every five posts. This goes the same for cross-promotion. Promotion, for yourself or someone else, is important, but if you come across as someone only interested in getting people to buy, buy, buy, they will stop following you. Your followers want to feel like they know you as a person. Tell them about an interesting hobby, your pet, a favorite author or quote. Everyone loves a funny story. Tell them what you’re reading now. Recommend a new restaurant or share a fabulous recipe your hubby or kids just couldn’t get enough of last night. Be human, not a sales bot. But by all means, when you have a release date get it out there! Just don’t hit them over the head with it.
What I found most interesting, and intend to participate in, is a Twitter pitch party called #PitMad. It’s a great way to get your pitch out in front of multiple editors and agents.
New to romance writing, Jane Yunker has been a WisRWA member since 2015 and the Chippewa Falls area contact since 2016. She is a blogger, published poet, and published short fiction writer. She recently completed her first full-length romance novel, “Mary Bishop,” which finaled in the 2016 Fab Five Contest historical category, and has started work on her second. She grew up in Wisconsin but spent almost thirty years living in Rochester, New York, before returning to Wisconsin in 2011. She currently lives in St Croix Falls with her husband.
Jane is also a member of the Wisconsin Writers Association (WWA), the Wisconsin Fellowship of Poets (WFOP), The Northern Lakes Writers Guild, and the St Croix Falls Historical Society archival committee.