I spent nine years getting ready to birth a book. I would have preferred it take nine months, but everyone’s publishing journey is different. I like to think I gained some wisdom after surviving my debut launch. Wisdom I will share with all of you.
A good friend of mine debuted her first novel in March. She was busy planning for the big day. Blog posts. A party. Popping champagne. I think I startled her when I told her she wouldn’t have a launch day, she’d have a launch year. Yep! Once that novel goes live on Amazon, you will be banging the promotional drum for the rest of your life, or at least one year. We place pressure on ourselves for “the day” and we need some hoopla, but authors need to be connecting with readers and increasing discoverability for months, not days.
The publishing world has changed dramatically since I first put pen to paper. Thousands of books are placed on Amazon every year. Some authors don’t need to work on discoverability because everyone knows their name and is waiting breathlessly for their next novel. The rest of us have to build our reach organically. Is it work? Yes? Can it be fun? Most of the time.
How do you get readers to know you have a book in the digital world? First, you have to know who your readers are and where they hang out. I write Christian
fiction. I make a point to be on Christian blogs a couple of times a month. I will also guest on podcasts about writing topics or topics that connect me to readers. I survived breast cancer and I talk about that aspect of my life since it intersects with launching my debut novel. Readers may not be able to relate to writing a book, but they probably know someone who battled cancer.
I didn’t know any podcasters when I signed my first contract. I met podcasters at writing conferences and on Christian publishing loops. Opportunities abound in writing communities.
Have you visited your local libraries? Not to check out books, but to ask them to buy your books. Repeat after me, “The reference librarian is my friend.” Libraries don’t return books to your publisher. When they buy a book, it’s sold for life, or until it’s placed in the Friends of the Library sale. Walk into your local library and introduce yourself. This is your homework for the week. Hand the librarian a sell sheet and politely ask them to purchase your book. Would your book sell well in a different region of the country? Call a few libraries in that geographic area.
Also, visit local bookstores. Even those “Big Name” stores. You are a local author and customer. If you won’t ask them to carry your book, send a relative. My mom is one of my best marketers.
Don’t sweat your launch day. Enjoy the experience and be proactive every month to reach your readership. That first year will fly by.
Barbara M. Britton lives in Southeast Wisconsin and loves the snow—when it accumulates under three inches. Barb writes romantic adventures for teens and adults in the Christian fiction and Mainstream markets. She is published in Biblical fiction and enjoys bringing little known Bible characters to light in her Tribes of Israel series. Barb is a member of the American Christian Fiction Writers, the Society of Children’s Book Writers and Illustrators, Romance Writers of America and Wisconsin Romance Writers of America. Barb has a nutrition degree from Baylor University but loves to dip healthy strawberries in chocolate.