I’d just finished reading a passage of my WIP to my writing group, and one member was like, “Wow, Dave, it’s amazing to see you write a book with no sex or swearing.”
And I was like, “Hell-o. My Fairy Dogmother.”
And then everyone in the group was like, “Oh, yeah.”
The experience illustrates a problem any writer who doesn’t stick strictly to one genre is likely to encounter. The previous four books I’d brought to my group were snarky novellas about a horny, potty-mouthed, screw-up witch. The WIP has all the snark, horniness and blue language of a Hallmark Christmas movie. But so did My Fairy Dogmother, which I wrote before The Incompetent Witch Series.
So what gives? Am I daring or just stupid? Is it wise to write spicy and sweet, Paranormal and Regency, Romantic Suspense and Romantic Fantasy?
Writing guru Kimberly Grabas says that exploring multiple genres “equals more work (and often) less income. It’s hard to build traction in one genre, let alone several. Switching or jumping genres leads to building multiple smaller audiences instead of steadily building a larger, more engaged fan base. Momentum is your friend, and sticking to one genre and writing books in a series (and releasing them back-to-back) is more lucrative, and builds a readership faster, than diversifying.”
New York Times Best-Selling Author Rebecca Zanetti kinda sorta disagrees, arguing that indie publishing has changed the game. “A few years ago, conventional wisdom dictated that an author should only write in one genre—at least until becoming well established. With the advent of ebooks, many authors have published across genres quite successfully. What’s fascinating is watching how readers committed to one genre will follow an author into another imaginary realm just because they enjoy that author’s work.”
The takeaway might be that writing in multiple genres could be either daring or dumb, but nobody knows until you do it.
My first series falls under the heading Contemporary Romance, the most popular genre when I wrote it. It’s set in Hollywood, so there’s plenty o’ carnality and cursing. The second series, listed as Humorous Supernatural Romance, was originally published in the Kindle Worlds program as a spinoff of books penned by a very successful Amazon author. The audience for those already existed, so I had expectations to meet.
Meanwhile, My Fairy Dogmother and my WIP are targeted toward much different readers and their expectations, and I intend to use both to test the trad publishing waters.
The marketing gurus—including Gabras, Zanetti and multi-platinum author HM Ward—say is that it’s not bad to write in different genres, but suggest a few things to keep in mind if you do.
In addition, keeping up on marketing trends can help. “Branding,” Grabas says, “isn’t nearly as corporate or commercial as it’s believed to be. It’s your style, your unique voice, and the combination of recurrent themes, character types, settings, and ideas that make up the familiar elements characteristic to your writing.” It includes things like your website colors, logo design and tagline and social media presence and the tone of your newsletter.
Zanetti notes that having the right cover design and book descriptions go a long way in telling readers what your books and series are about, lest they become confused and buy a book they’re likely to despise. On the other hand, Ward says that many readers might be willing to explore a genre they never considered just because they like you!
And then, there’s this: Tastes change. Contemporary Romance fell out of favor for a while, so it probably wouldn’t have been a great idea for me to keep flogging that horse. The supernatural Kindle Worlds books sold pretty well until Amazon killed the Kindle Worlds program—and I had a lot of fun writing them.
So, even if I’m being stupid, I have no regrets. And, who knows, maybe someday the discussion will be about genre-hoppers and niche-specialists, much in the way “outlining” and “pantsing” are now both recognized as legitimate approaches to writing a first draft. It may just come down to who you are and/or what you’re writing at the moment.
by: Dave Thome
Dave lives in Shorewood, Wisconsin, where he and his wife Mary Jo run a writing business. An automotive news writer by day, he’s penned several screenplays, including a few that came this close to being made into movies, and has indie-published several novels under the name DC Thome, including the Fast Lane Romance Series. He’s currently republishing The Incompetent Witch Series, which originally appeared as Kindle Worlds books