WisRWA Calendar

Meeting Times

May 01
2019
Green Bay
11:30-3 at 1951 Restaurant, 1951 Bond Street, Green Bay, WI

Querying

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May 04
2019
Chippewa Falls
10-12:30 at Deb's Cafe, 1120 122nd St, Chippewa Falls, WI

Conference Highlights

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May 18
2019
Milwaukee
10 – 12:30 at Red Oak Writing Studio 11709 W Cleveland Ave. West Allis

Is a Developmental Editor for You?

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WisRWA Newsletter



WisRWA

2019 Write Touch Finalists

Write Touch Readers Award Contest

Wisconsin Romance Writers of America is pleased to announce the finalists of the 2019 Write Touch Readers’ Award Contest!. Winners will be announced at the Write Touch Conference in Milwaukee, April 4-7. Congratulations to all our finalists, and a big thank you to all our participants, judges and volunteers!

**denotes WisRWA member

Contemporary – Short

  • Desperate Strangers by Carla Cassidy
  • The Hashtag Hunt by Kristina Seek
  • Three Day Fiancée by Marissa Clarke

Contemporary – Mid-Length (tie for third place)

  • A Cowboy’s Christmas Proposal by Cathy McDavid
  • Headlights, Dipsticks, & My Ex’s Brother by Heather Novak
  • Marrying the Rebel Prince by Janet Gover
  • Mischief & Mayhem by L. E. Rico

Contemporary – Long

  • Deep Blue by Kristy McCaffrey
  • To My Future Number 1 Fan by L. A. Witt
  • Within Six Months by Cleo Scornavacca

Erotic

  • Indecent Proposal by Sarah McGregor
  • Fading to Black by V. H. Luis
  • Waking to Black by V. H. Luis

Historical

  • A Wolfe Among Dragons by Kathryn Le Veque
  • The Good, the Bad, and the Duke by Janna MacGregor
  • The Missing Marquess of Althorn by Chasity Bowlin

Paranormal

  • Eight Simple Rules for Dating a Dragon by Kerrelyn Sparks
  • Hellfire and Handbaskets by Kathryn Hills
  • Winds of Time by Lilly Gayle

Inspirational

  • For the Love of Laura Beth by Aubrey Wynne
  • From Shards to Sea Glass by Michele Wilder
  • Primary Suspect by Laura Scott **

Romantic Suspense (tie for third place)

  • Buried Lies by Kaylea Cross
  • Her Darkest Fear by Ava Bradley
  • Love With a Side of Crazy by Tina Susedik **
  • Missing Out on Life by Val Clarizio **

Mainstream Fiction

  • Race for the Sun by Minette Lauren
  • Storm Crossed by Dani Harper
  • Town Hall by Gini Athey **

Young Adult (tie for third place)

  • Between Silk and Sand by Marissa Doyle
  • Friended by Kilby Blades
  • The Dating Debate by Chris Cannon
  • This Heart of Mine by C. C. Hunter

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New Release Tuesday – January 2019

Congratulations to the following WisRWA members on their new releases this month.

Succubus Heart (Succubus Sirens Book Two) by Lina Jubilee

Beneath the Assassin’s Touch by Katherine Hastings

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Book Review Etiquette

It’s happened to every reader. You have the weekend off. Rain is pouring down. The coffee pot is sputtering, and those tantalizing smells seduce you to crawl under a blanket and pick out your next great read. So, you hop online, go to your favorite bookstore and start scanning those covers. One calls out to you, so you click, excited to see what it’s about. The blurb looks exciting, you’re ready to buy, but you decide to glance at all those reviews just a short scroll away. Five stars. Not bad! You read a few sentences in and… gasp! They just revealed the plot twist! Ruined the ending! Stole the joy you would have gotten from uncovering it yourself. The horror! Now that the plot is revealed before you even opened the first page, you back out and buy another book.

As a reader, I’m infuriated when someone’s spoiler review appears without warning. As a writer, I’m sad for the author who will no longer get the sale of that book from me, and perhaps more books if I enjoyed it and sought out the rest. All because a reviewer didn’t realize they had broken proper book reviewing etiquette.

Last night I was on a message forum where a well-known author came on and she was devastated a reviewer put the who-dun-it in the first review of her new release. Ouch. Not only is that devastating for an author who worked hard to craft a story and unveil information to you piece by piece, it’s sad for the readers who will no longer get to enjoy the surprise that one reviewer got to experience. On that post, author after author, and reader after reader came forward with similar sob stories. And as a reader who won’t read a book that’s been spoiled, I felt awful knowing authors will inevitably lose sales because of it. And the saddest part? Most of these were five-star, raving reviews. Reviewers who enjoyed the book and wanted to support the author by taking the time to write a review had accidentally cost them sales and caused them heartache as well as ruined the experience for those who would read it after them. It was then I realized, maybe people just don’t understand book review etiquette. Maybe we just need to spread the word! So, after polling authors and readers, we have compiled the list of things you should and shouldn’t do when you review your next read.

1) Review that book

This is a post about etiquette, yes. But it’s important to remind people just how much your reviews help support authors. The good, the bad, and the ugly. We want your opinion and your feedback. Your reviews boost book sales and help rank. If you enjoyed a book, give the author the biggest gift you can… your review. But when you do, just be mindful of other eager readers who want to enjoy the surprises.

2) A Book Review is not A Book Report

No one is quite sure how this came to be, but when writing a review, people don’t want a play-by-play of the book. They want to know your overall thoughts on story, craft, and characters. Let them learn the play-by-play as it’s intended… by reading it. A review that reads like Cliff’s Notes is most definitely laced with spoilers and the bottom line is no reader wants to know that stuff before they read a book. Do you?

I’m going to put two reviews below as an example.

EXAMPLE BLURB:
When a handsome swordsman comes to Camelot, he discovers the one thing he can’t battle away… his feelings for the beautiful Guinevere. Their growing passion for one another could destroy them both, and they must each choose between their loyalty to their King or loyalty to their hearts.  But when Arthur’s old enemy returns with a vengeance, it’s up to Lancelot to put aside his feelings and fight beside his king to defend not only Queen Guinevere, but all of Camelot.

Proper Review:

Wow! This book has all the feels. It’s a gripping historical romance novel filled with action, adventure, and romance. The writing is beautiful. I practically felt like I was back in Camelot. The characters were wonderfully crafted, and I rooted for them every step of the way. The pacing was perfect, and I had trouble putting it down. I loved this book and highly recommend it for anyone who wants to get on an emotional roller coaster and never get off!

Improper Review:

This book starts in Camelot and Guinevere is betrothed to the King. She really seems to love him, but then she meets Lancelot, his newest knight. After she’s kidnapped by King Arthur’s enemy, Arthur sends Lancelot to find her and they end up succumbing to their love. She cheats on her husband with Lancelot and when he finds out he’s devastated. Eventually she chooses her husband over Lancelot and he’s banished, but when Arthur dies at the end she gets to be with Lancelot after all. It was a great story and I highly recommend it.

Can you see the difference? One reads like a book report while the other tells us nothing to spoil the story but tells us how the reader FELT about the book. And that’s the most important part! Did you like the story? Too fast? Too slow? Could you identify with the characters? These are all very safe things to address, and they are actually helpful to potential readers. But let’s leave those book reports back in High School.

3) If it’s not in the blurb, don’t put it in the review

This is the safest way to make sure you don’t ruin a book for anyone else. Blurbs are carefully crafted to give away just enough info to make a book enticing, but not too much to take away the fun of discovery a reader gets to enjoy when they read a new book. When writing a review, I’m careful to never disclose anything specific the blurb hasn’t already told us. I don’t add in plot twists, endings, who-dun-it’s, or anything you wouldn’t have gotten from the blurb.

In the two reviews above, you’ll see in the first one no spoilers were leaked but you still got an idea of my feelings on the book, as well as an idea of what it’s about. It’s action, adventure and romance. Emotional. Hard to put down. In the second one, I told you exactly what happens! As a new reader, when you open that book you already know many of the major conflicts AND you even know how it ends. As a reader, if I read that first review, I would put that book in my cart. If I read the second review, I would shout curses at that reviewer for ruining a book it sounds like I would have loved. I would back out without buying it and go find another book. So, when you review, if it’s not in the blurb, find a way to get your point across without revealing any additional information.

4) Write the review you would want to read

Having a hard time coming up with a review that isn’t a book report? Try to think about what you wish you would have known before you started it. Without giving away too much, try to help the next readers decide if this is the right book for them. Do you hate cliffhangers, and it ended in one? Tell us that! Don’t tell us what the cliffhanger was but tell us you were disappointed it requires you to purchase book two in order to get the ending. Do you love sex scenes and this writer did a fantastic job? That’s a great thing to add and can help readers decide if they want a book with steamy sex scenes or not. Was it too violent for you? Say that. Readers who like violence in books will purchase it, and it will steer away those who don’t have a taste for it. These are all things that can help you write a book review that actually helps guide buyers and doesn’t ruin the book for the people who read it.

5) Use Spoiler Alerts

If you decide you absolutely must write a review that includes info not already in the blurb, please PLEASE write in all caps at the very top of your review *SPOILER ALERT!* This gives any readers who like to be surprised plenty of warning to flip past your review and not have a book experience ruined.

That’s it! Those are the five simple rules to writing a review that will have both authors and readers singing your praises instead of cursing your screen name. Your reviews are SO IMPORTANT and we want to encourage you to come forward with how you felt about our books. But just be mindful when doing so and let the readers who come after you share in all the joy of discovering a story the way an author intended. Let them share in your surprise.

by: Katherine Hastings

Katherine Hastings loves love. It’s why she writes romance novels. Getting lost writing a romantic adventure is one of her favorite pastimes. When she’s not on an adventure with her characters, she can be found at her home in Wisconsin snuggling her husband, two Boston Terriers, and the world’s naughtiest cat. Two things make Katherine want to leave her happy home these days… going for rides on her dressage pony or floating at the beach in her big inflatable raft. Writing her novels while floating in the lake is one of her ultimate pleasures… that and Fried Wisconsin Cheese Curds, of course.

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The Discipline of Writing and the Fear of Failure

As the new year begins, let’s talk about the elephant in the room. One of the toughest things about becoming a writer is discipline. We all know a book doesn’t write itself and no matter how much praying we do, the words don’t always come. I have been writing a long time…well, sort of. I spent the first five years of my writing career talking about writing, researching, taking classes, attending conferences, perfecting my first three chapters and a synopsis, but I never finished a book. 

I used to blame my lack of productivity on my day job, my family, my dog, the neighbor’s dog, anyone and anything, instead of myself. Slowly, but surely all the writers in my critique group became published authors, while I kept on pretending that someday I would write a great book.  Even after publishing seven books and having others manuscripts looking for a publisher, I still struggle with sitting down to write.

Don't wish for it, work for it

Often what keeps me back from writing is fear of failure. I’m a sensitive sort and every time someone gives me a bad review or a rejection letter lands in my inbox, I crawl in my closet (literally) with my favorite candy (right now it’s peanut M & M’s), but the key is: I always crawl back out. And that’s the answer.

God says in the Bible we should not fear anything. (I write Christian fiction, so yeah, you’re going to get some God from me.) Not everybody is going to love me or embrace what I write, but that’s okay. If you put yourself out there you will be rewarded. Maybe it’s becoming a contest finalist, an email from a fan, a publishing contract or a hug from your hubby or the kids. Whatever it is, remember your talent is a gift. So use it!

Tips on how to finish a book:

  1. Keep a log of how many words or pages you write each day.
  2. Set a goal and tell someone who can hold you to it. (i.e. I will finish this book or these many pages by…)
  3. Carve out a writing time each day and stick to it. (Start with a half hour and work from there.)
  4. Exercise (Yes, taking a walk or doing a few sit ups gets the blood flowing and the brain working.)
  5. Remember, writing time is not plotting, research or marketing time. You can plot a new book when you have finished this one.

So stop reading this post and go write!

P.S. I’d love to hear your favorite writing strategy, email me at Oliviarae.books@gmail.com

Olivia Rae headshot

Olivia Rae is an award-winning author of historical and contemporary inspirational romance. She spent her school days dreaming of knights, princesses and far away kingdoms; it made those long, boring days in the classroom go by much faster. Nobody was more shocked than her when she decided to become a teacher. Besides getting her Master’s degree, marrying her own prince, and raising a couple of kids, Olivia decided to breathe a little more life into her childhood stories by adding in what she’s learned as an adult living in a small town on the edge of a big city. When not writing, she loves to travel, dragging her family to old castles and forts all across the world.

Olivia is the winner of the New England Readers’ Choice Award, the Golden Quill Award, and the American Fiction Awards. She has also been a finalist in many other writing contests, including the National Readers’ Choice Awards and the National Excellence in Romance.

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Entering the Fabulous Five Contest

From the prominent New York Times Best Selling author to the newbie who’s just begun their writing career, one of the scariest things you can tell a writer is that someone is going to judge their work. Sometimes just telling a writer that their work is going to be read sends them into conniption fits.

However, writing contests should be considered in a completely different light. Writing contests are an excellent way to receive constructive feedback on your WIP and (in many instances) get your work in front of industry professionals without having to write a query!

When I finally could dedicate time to writing again, I noticed that I felt more insecure about my writing than I ever had before. I was scared to write the stories I wanted to write. I was scared to put any words on the paper, for fear that they would suck. I almost considered giving writing up as a whole. And then I read a blog post about the pros of entering writing contests. I began researching all the writing contests I could potentially enter.  Ultimately, I ended up submitting two entries into the Fab Five Contest and it was one of the best decisions I made. I took the entire process as an opportunity to grow as a writer. I wanted to know what people thought of my work when they didn’t know it was mine. It was terrifying, but absolutely necessary.

Let me tell you why:

Each final judge reads all five finalist entries. They issue their own feedback form which includes a section for material requests. Essentially, you can get a partial or full request from an agent or an editor without having to write a query and wait months checking and rechecking your inbox. Now, am I saying that entering a contest should completely replace good old-fashioned querying? No. Not at all. Querying is an important process for a writer who wants to publish traditionally, but that’s a blog post for another time. I’m talking about entering contests, specifically the Fab Five contest opening on January 1st of 2019.

For all the benefits discussed, one may suspect that entry fees would break your budget. That is not the case. At $25 for WisRWA members and $30 for non-members, the Fab Five prices continue to be some of the most economical among similar contests. So, for a relatively small fee, you can get expert feedback from published authors and the chance to get your work seen (and maybe requested by) industry professionals. I can say from firsthand experience, entering the Fab Five Contest is worth the price and worth facing the fear of judgement. It just may change your life.

As an unpublished author with no critique partners, joining the Fabulous Five contest proved vital to my journey as a writer. In 2015 I took some time off of writing to completely change careers, go back to school, and get my master’s degree. During those years, I felt well…backed up. I wanted to write my own stories, but time and guilt restrained me. I had papers to write, tests to take, and a thesis to research. How could I take an hour or two to outline a romance novel, when I was barely even sleeping? I couldn’t. There was no time. As such, my mood plummeted, my anxiety spiked, and I was miserable.

My number one reason for entering the Fab Five contest was for the feedback, especially because I don’t really have critique partners. Most authors continue the same patterns from beginning to the end of the book and from WIP to WIP. Chances are the mistakes you’re making in chapter one, are the same ones you’re making in chapter twenty. The opportunity to get detailed and constructive feedback on the beginning of your WIP is invaluable. The Fab Five contest has some seriously qualified first round judges looking at all of the things a potential editor or agent would look for: a catchy opening, believable characters, a conflict driven plot, natural dialogue and active narrative, a sense rich setting, and a unique style. Say you are like me and don’t even realize that you have no dialogue in your WIP until about page five… Don’t worry, the judges will figure it out relatively quickly and tell you in their feedback. Perhaps you are a bit lacking in setting.  The judges will let you know. Maybe your work is absolutely fantastic, but only requires some grammatical tweaks. The judges will let you know that too. The Fab Five first round judges try their very best to give detailed and useful feedback on every entry they read, but even then they don’t always agree. Every judge is different and so are their opinions, which is why the lowest score is always dropped when calculating placement in the category (unless there’s a tie) That info is available in the official rules here: 2019 Fab Five Rules Once scores are complied, five finalists are selected in each category and sent to an agent and an editor for final judging.

This leads me to the second reason for entering: the opportunity to get one’s work in front of industry professionals without having to query first. If you’re anything like me, just the thought of writing a query letter, that may or may not lead to a request, sends you into cold sweats. It’s extremely intimidating to think that a few paragraphs can determine whether or not someone decides how interesting and worthy the project (you spent years trying to perfect) is. Entering the Fab Five contest and being a finalist means that both an agent and an editor are going to read the first 2,500 words of your manuscript! There are no queries or even a synopsis needed to enter, so the judging comes directly from that small snippet of your work. I know that last sentence will freak some people out, but consider this: if an entry finals, it has gone through three other judges who considered it worthy of potentially winning. That means those first few pages are filled with some seriously good writing. That alone is a huge confidence boosting compliment.

Headshot of Natalie Cana

by: Natalie Caña

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Write Touch Conference Speaker Profile: Maya Rodale

I’m tickled pink to meet Maya Rodale next April. So you can meet her too, get out your redsharpie and mark it on your calendar –

Meet Maya Rodale…
The Write Touch Conference
APRIL 4-7, 2019
The Hyatt Regency –Milwaukee, Wisconsin

Maya Rodale

To prepare you for meeting Ms. Rodale, here’s more about this fabulous author. To be fair,listed below are the bits about Maya that I really want to further explore when we meet at the Hyatt Regency in Milwaukee at #WisRWA19.

*What is Maya’s mother’s name? We have to find out and thank her…profusely. As it’sbecause of her mother, who insisted her daughter read romances, Maya now reads,writes and advocates for the romance genre. Thank you, Mrs.____________!

*Penny is Maya’s beautiful dog. As you can see in the picture, Penny is dazzling and she deserves her title as a Lady. How has Penny become so deserving of her title? Inquiring minds, especially those with pets, want to know more about Penny.

*Maya hooked me with, “It has pockets,” the blurb from her latest title, Duchess by Design. How did Maya Rodale tap into my own quirky fashion necessity? How does Maya do it? Get readers to bond with her heroines in less than a nanosecond!

Comment and tell me what your questions are for Maya Rodale! Together, we’ll find out the answers in April 2019.

Duchess by Design came out in November. I plan to hunker down after the holiday season with my copy. In January I will be cozying up with some warm fleece socks, a blanket, a mug of hot chocolate and my trusty soft pants…with pockets.   

All these lovely photos are on Maya Rodale’s website. For more info about #WisRWA’s keynote speaker, visit her website. I promise, you’ll want to meet her at WisRWA’s 2019 Write Touch Conference

Headshot of Tricia Quinnies

Tricia Q.
Daring and Decadent Storyteller

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How To Successfully Co-Write

Co-writing is not for everyone. Char Chaffin and I have been friends since 2011, when we both came on board Soul Mate Publishing with our debut novels. We got to know each other virtually, and by the time we met in person at our first romance conference—Atlanta in 2013—it was as if we’d known each other forever. Soon, we both became acquiring editors with Soul Mate, cementing an already strong friendship.

During RWA Atlanta, we’d tossed around writing something together, and after one frenetic brainstorming evening came up with our first co-written book, Rodeo King, which debuted in 2014. We were thrilled when Rodeo King finaled in the 2016 Heart of Excellence Readers’ Choice Awards.

We had so much fun writing together, we decided to keep doing it, and agreed a pen name was in order. CiCi’s first name was easy, since both our names start with ‘C.’ All we needed was a last name. Eventually, we came up with ‘Cordelia’ which means ‘heart,’ and our tagline is ‘Writing From The Heart.’

Co-writing is an exciting adventure, but it also comes with challenges, and is not for the weak at heart. Mutual respect and compromise is the key to a successful co-writing partnership.

Char and I talk on the phone frequently; everyday if we’re working on a project. I’ll bring Char in here and we’ll discuss our writing processes and how they combine seamlessly into our works as CiCi Cordelia.

We’ll answer some of the questions we routinely receive regarding our partnership:

How do you combine your voices?

Since Char’s a heavy plotter, and I’m a total fly by the seat Pantser, it works really well. I’m able to continue with my usual creative process while Char keeps us focused. Plus, I’ve learned to at least outline each chapter which has improved my writing. I just can’t plot too far in advance or I lose the spontaneity of the story.

Char: Writing with someone else opens up a whole new world of compromise. ::grin:: For me, I had to write more on the fly than ever, and Cheryl found herself dealing with my incessant need for outlining. Part of why CiCi succeeds is our ability to meet each other halfway.

Cheryl: True dat. Since I started writing with Char, I’ve learned to plot, just a bit. We do a general outline,so we can stay on track. But the stories never turn out the way we originally plotted them, so there’s still a lot of pantsing going on.

Who writes what chapter?

One of us writes a chapter, then sends it to the other for edits. We usually have two or three editing rounds before the chapter is polished enough to move on. Then the other one writes a chapter and we repeat the process.

How do you work out disagreements?

Char: We are both strong writers with strong opinions, so obviously we sometimes come at our basic plot incompletely different ways, whether or not we’ve already set down an outline. We’ve never not been able to talk it out and find common ground we can both accept. I think that’s because we do know each other very well and consequently know when it’s better to cede rather than argue. Also, we understand when a project won’t work for us, the same as we instinctively know when we have picked a winner that will benefit from what we both bring to its creation.

Cheryl: This is where compromise comes into play. Char and I are fortunate that we love the same type of books and don’t often have disagreements. But, we’ve had a few. It’s a delicate balance because usually we are both right, it’s just that we’re having a difference in where we see the story leading. So, we carefully and respectfully work through it, until we agree upon the chapter, and where it’s heading. The best thing about co-writing is that this process leads to a better read, in my opinion.

How do you both settle on genre? Characters? Titles?

Char:  It depends on whether one or both of us have an idea that won’t leave us alone, or whether we’re just chatting on the phone and brainstorming occurs. We both get so excited when we start talking plotting and characters, that often the genre and our hero/heroine creates themselves.As for titles, those can be toughies, but again if we just talk it out together, we find what’s right for our work.

Cheryl: Yeah, what she said . . . ::smile::

Do you use an outside editor and cover art services for your co-written works?

Char: Since we’re both editors, we usually edit each other during the creative process. Cheryl is a great developmental editor, and I’m punctuation-crazed and grammatically anal. Both of us are strong characterization editors. Cheryl handles all the cover artwork, either creating it herself or working with a cover artist to come up with a selling cover.

Cheryl: We edit each other and that seems to work well. I do have a handful of critique partners I run my work through, and they catch a lot of stuff. By the time we finish our stories, they are pretty clean.

Does your writing partnership affect your working relationship as acquiring editors at Soul Mate Publishing?

Cheryl & Char: That would be a yes . . .but only in a good way. Sometime in the fall of 2015, we were chatting as usual, and started toying with the idea of a long-range book/series project we could develop together as editors, written by thirteen different Soul Mate authors. When we presented the idea to Soul Mate Owner and Senior Editor Debby Gilbert, she fell in love with the premise and gave it her professional blessing, and The Soul Mate Tree Series was born. The first book was written by us, under our pen-name, CiCi Cordelia. So, we not only co-write together, we co-edit.

We are currently working on a three-book historical western series, and our co-writing grows stronger with each book.

What advice do you have for those thinking of co-writing?

Char: First and foremost, you need to trust your co-writer. And it helps if you work with an author whose writing is similar to yours. I believe you should go at co-writing for the right reasons. Cheryl and I co-write because we love writing together and we believe the books we create together combine the best of both of us. As mentioned before, compromise is key. You’ll have to find common ground through every aspect of the process and you’ll need to leave your ego at the door, too.

Cheryl: As Char mentioned above,make sure you like and trust your writing partner. That’s key. Then look for someone who complements your work. It’s important to find a writer who makes your own writing stronger.

I do believe Char mentioned she’s anal . . .lol. True. I, on the other hand, am not. So I’m always rushing, wanting to get to the exciting part. That sometimes means leaving out details that would make the scene stronger. And Char sometimes writes with so much detail I find my mind wandering. So I edit her down, and she edits me up, and the pacing of our stories is the better for it. So don’t just look for someone who writes ‘just like you.’ Look for someone who melds with your own writing style to make a great story even greater.

But most of all, have fun!

Cheryl Yeko is an award-winning author and writes Steamy Romantic Suspense with protective alpha men and strong heroines. She also co-writes Sexy Historical Westerns and Hot Paranormal with her BFF, Char Chaffin.

She lives in Wisconsin with her husband Patrick. She loves to read, play piano, and spend time with family and friends. She belongs to several writing groups, including Romance Writers of America (RWA), Wisconsin Writers Association, Wisconsin Screenwriter Forum, and Sisters in Crime.

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Promotion Thursday – December 2018

Promotion Thursday - October EditionIt’s Promotion Thursday for December. Check out where you can find our WisRWA authors this month.

Helen Johannes visited The Wild Rose Press blog with a holiday blog post on December 5.

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The Internet is Not Forever, and Other Useful Social Media Advice

Picture of Social Media Icons

“The internet is forever.”

Wrong. We’ve all heard this warning. I say it to my teenage daughter all the time. But this so-called helpful advice is not only not helpful to you, if you’re like most people, it’s probably detrimental to your success on social media.

Unless you’re talking about nudie pictures, (public service announcement: don’t post nudie pictures on the Internet) letting your social media strategy be guided by the fear that any of your posts will ever be fascinating to the whole world for all time is kind of like planning your three-year-old’s career as an NBA superstar. Sure, it happens to some people, but the odds of it happening to you are just so (to be polite) ridiculously small. And, in fact, your biggest problem is much more likely the opposite: getting anyone, anyone at all, to read and care about what you’ve posted.

My day job is social media marketing, and I spend a lot of time doing it. So, from my experience, let me suggest some better, more helpful advice.

  1. Use fewer words. You know people do it. You probably do too. You see a wall of words, lengthy and dense, and you move along without reading it, even if you know it’s probably interesting. tldr is an abbreviation the kids use these days for “too long; didn’t read.” The attention span of the average social media user is approximately a nanosecond. Or less. Even if your high school taught the 12-sentence paragraph, as you’ve long suspected, your high school was wrong. Keep your sentences and your paragraphs short. Use lots of white space. And, lead with your important thoughts, so your readers see them before they stop reading.
  2. Go back and cut out a few more words.
  3. Don’t post without explanation. Tell people why you’re posting this picture, or sharing this person’s post. You’ll engage with them more if you let them know why you thought they’d like something or find it interesting. Social media is a chance for your readers to hear your voice, maybe understand a little of what you’re thinking, maybe respond, and to feel connected with you. So, connect.
  4. Avoid “saminess.” And, yes, before you say anything, that is a real word. Probably. Social media platforms all have top-secret formulas for deciding who, and how many people, will see which posts in their feeds. This is called your post’s reach. One of the things most heavily penalized is saminess. Same pictures. Same words. Sometimes you need to repeat yourself, promoting a new release, for example, but it’s important to find different ways to present it on subsequent posts.
  5. Vary the types of posts as well. Promotional posts typically get the lowest reach, but are the most important to you as an author. Build up the size of your audience with different types of posts, such as interesting informational or educational posts that your readers will find useful, and engaging posts that touch their emotions. No, it doesn’t all have to be your original content. It can be shares. And yes, sometimes this means kitten pictures and hamster videos. These kinds of posts help you connect better with your followers. And then, when you do promote, there will be more people to see it, and they’ll be more inclined to care.
  6. Avoid “selling words,” or be prepared to pay. Using words such as “on sale” or “sale price” or “to purchase” or “for more information” flags the top-secret formula that you’re advertising something. Posts with selling words have the lowest reach, because the platforms want you to sponsor or boost these posts (i.e. pay for them to be delivered to more people’s feeds.) Sometimes, that’s actually a good idea. You get to choose how much money to spend. The amount you’ll pay to get a decent reach is gradually rising, but this is still a relatively cheap way to advertise. Plus, boosted/sponsored posts let you reach people beyond those who have liked or followed you. For your first experience, start with a small amount of money, maybe five or ten bucks, and experiment with how it works. Pay attention to audience selection. You can choose your audience by age range, gender, geographical area and interests. The more you filter your audience, the smaller it will be. On the other hand, the more you filter your audience, the higher the likelihood that your post will be seen by someone who might actually be interested.
  7. Use pictures with every post you can. For many people, posts without pictures might as well be invisible.
  8. Pick the platforms that suit your style or appeal to your preferred market. There are too many to use them all. Google “social media statistics” to find out which platforms are currently popular with which gender and age group. Then get started. If you don’t yet know which ones suit your style, then just pick a popular one and try it. Feel free to change your mind after you’ve gained some experience with it. Follow other authors, and pay attention to what they’re doing, especially if you find a post engaging, or it gets a lot of likes, comments or shares, which means other people are engaged by it. If it’s working for them, give it a try.
  9. Don’t worry about making every post perfect. Take some chances, and find your voice. Just as in writing, where we have to turn off our editor on the first draft and just write, let yourself make mistakes starting out on social media. If you’re embarrassed later by something you’ve posted, you can go back and delete it. If you notice a typo later, you can go back and edit it. There will be awkward first efforts. Post anyway. That’s the best way to get the hang of it, and to develop your social media style. Remember that early on, not many people are paying attention to what you’re doing anyway, so try things. You’ll make mistakes. Take that as a given, and do it anyway.
  10. Likewise, don’t wait for the perfect topic. It’s great to post big exciting news of success, signing an agent, scoring a contract, finishing a manuscript, or releasing your next book, but you don’t wait for big news to post. Readers are interested in behind-the-scenes glimpses of the writing process and the life of a writer. It might be where you’re at in your current book, the amazing fabric you found at the quilting store, what you’re currently reading, something you learned at a workshop, an interesting post you saw on someone else’s feed, or even the color of the sky outside your window. The important thing is to provide content that someone would care about. Not sure yet what that is? Don’t worry about it. Give it your best shot. Let yourself make mistakes. You’ll figure it out. And remember, as long as you haven’t posted nudie pictures, the internet isn’t forever. It won’t be long before your awkward misfires (or even your perfect, golden flashes of genius) are buried under hundreds of subsequent posts, deep down the rabbit hole of your timeline.

by: Kristin Bayer

By night, Kristin is a playwright, and an aspiring romance author. By day she’s a digital marketing consultant and a mom. Find her at her website or on the bleachers at her kid’s game.

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New Release Tuesday – November 2018

NewReleaseTuesday2

Congratulations to the following WisRWA members on their new releases this month.

Cover for A War Within by Katherine Hastings

 

 

 

 

 

 

 

 

A War Within by Katherine Hastings

 

On Par With A Fairy Book Cover

 

 

 

 

 

 

 

 

On Par with a Fairy by Lyla Bardan

 

Book Cover of Laossin Prince of Rampulla

 

 

 

 

 

 

 

 

Laossin: Prince of Rampulla by Jevenna Willow

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