In April, the Milwaukee Area will be hosting literary agent Abby Saul from The Lark Group at our meeting. With the May conference in Green Bay (which will be fantastic) right around the corner, Abby’s help with tweaking and practicing our pitches, queries, and openings, is timely.
Here’s a chance for us to get to know Abby a little better before the meeting.
Q: Your website indicates that the Lark Group is an agile and editorially focused agency. What does that mean to authors?
A: We work quickly to help our authors present the best product possible. As a new and small agency, The Lark Group is able to experiment, quickly pivot to new opportunities, and help our authors find new paths (in their writing, in the way they publish, in the way we get their books in front of editors). But the quality of the book remains paramount, and that’s where our editorial focus comes in! I’ve gone through at least two rounds of editorial revisions with all of my clients’ manuscripts, addressing big and small things, to help make their books the best they can be. So what does that mean for our authors? It means they know they have a true partner helping them get a truly excellent book published. (It also means it’s easy to get me on the phone!)
Q: Why is it advantageous to work with an agent rather than directly query a publisher?
<strong:A: Most obviously, many publishers won’t accept unagented submissions – without an agent, you can’t even get your manuscript read! Houses that do accept unagented submissions will often put those submissions at the bottom of the pile, prioritizing projects that come in from agents. So an agent helps you get your project into the house for consideration. But it goes much deeper than that.
It’s my job as an agent to know what editor is looking for what kind of project, and thus create a submission list that’s tailor-made to your project. It’s also my job as an agent to negotiate your contract (and keep the business arrangements as much in your favor as possible), to be your advocate in all things (editorial changes, marketing plans, cover design, etc), and to be a force to be reckoned with in terms of you getting paid and helping manage your author brand. It’s also my job to have foreign, audio, and film/tv contacts to sell subsidiary rights for your books. Going it alone can work for some authors, but those business and industry pitfalls (contract traps, late payments, figuring out who to contact in Germany, the force of a whole publishing company worrying about itself instead of you, and so on) can be tremendously daunting for most authors, and that makes it easy for unrepresented authors to make unnecessary mistakes. An agent is your partner in all aspects of this business, and is there to advocate (always!) for you.
Q: Do you work with self-published authors, or do writers who plan to self-publish still need an agent?
A: I don’t currently have any self-published authors on my client list, but I’ve worked with them in the past. I do strongly believe that the days of a project making it big on the self-publishing side and then being picked up by a Big 5 publisher are over. If you’ve self-published a book, you’ve self-published it. It’s not going to be traditionally published after that. But self-publishing success on the romance side can translate to a traditional publisher being interested in your next work, and that’s where you might want to think about an agent.
Agents are pros at helping authors make career changes, and moving from indie publishing to traditional publishing is a big one. Even if you want to stay on the indie/self-publishing side of the industry, an agent can help you sell subsidiary rights for your work (foreign, audio, film/tv, etc). I’ll also note that a lot of romance authors write fast (it’s impressive!) and more and more authors in traditional deals are publishing on a hybrid schedule: fulfilling their traditional contracts while also pursuing self-publishing (of a different series) on the side. Agents can help navigate having your feet in both pools, and make sure you’re respecting contracts schedules, etc.
Thanks Abby! We’re looking forward to meeting with you in person.
Join the Milwaukee area for the April meeting. Polish your pitch with Abby Saul of The Lark Group. Not a WisRWA member, but interested in seeing what we’re about? You’re invited to join us too. See all the details below.