When posting on a page, Facebook provides amazing analytics. Under the insights “tab,” you can see your audience reach and engagement for each post. I have over 3500 Facebook followers and it’s near impossible to get more than a 1.8k organic “reach” on my posts (that means my post only reaches half of the users who followed my page). Sure, I could boost a post (pay to have it reach those users), but I’ve found that organic is just fine IF I pay attention to day-to-day user engagement.
User engagement is when someone clicks or comments on the post. That statistic is the other important listed number in the Insights tab. Keeping a higher engagement number plays into your reach.
How does one keep user engagement high? Post content that the encourages users to comment/respond. Think outside the author role. Honestly, my random, weird thoughts tend to really catch people’s attention.
Some of my best post to date:
Muffins vs. Cupcakes
Matched or Mismatched socks?
Those were the complete posts. Three words and four words. That’s it. A close runner up would be the time I asked, “What is the most annoying sound in the world?” Not only did my audience engage, they entertained the heck out of me.
I quickly learned that keeping a mix of fun, interactive posts versus promotional posts meant that the promotional posts would have a better reach. Here’s an example of a post that did reach 3.7k users without needing to pay for a boost.
As you can see in the post, I ended it with a fun call to action. “Friends don’t let friends miss deals…Please share!” The post received over 71 shares which helped the post surpass my page’s organic reach of 3k at the time.
In addition to a mix of content, post often, but not too often. I’ve seen pages that post daily or even hourly and have observed that do not help engagement, but hurts it. The perfect mix that I’ve found so far is every other to every third day. However, different readerships might have different needs. Be willing to play with your content and posting schedule to find what works well for you. And, keep in mind that social media is constantly changing. What works today may not work tomorrow.
What have you found that works well?
by: Melissa Haag
Melissa Haag lives in Wisconsin with her husband and three children. An avid reader she spent many hours curled in a comfortable chair flipping pages in her teens. She began writing a few years ago when some ideas just refused to be ignored any longer.
We all know what it’s like to feel lonely. You can be in a room full of friends and family, people you love, and still feel lonely. They can all be talking, laughing, having a good time, and you feel like you’re outside looking in through glass. Being lonely is not the same as being alone.
Being alone is taking a much needed break from everything outside ourselves. It’s going for a long walk. It’s reading a really good book without interruption or making a jigsaw puzzle while watching a movie marathon. We all need a day like this now and then, a day where we can shut out all the worries and concerns of our everyday life. Doesn’t matter how you unwind, the point is we all need to unwind…alone.
As writers we cherish our alone time, hoard it hungrily and protect it with the ferocity of a well-trained watch dog. This is the time we can most clearly hear our characters speak to us. This is the time we can let our muse take over our thoughts, the time we can allow our plot to percolate through our brains and out our fast-typing fingertips. Writers are by nature solitary creatures. Oh, we do seek each other out from time to time to compare notes, share tips of the trade, and to reassure ourselves that we aren’t truly alone because all mankind has succumbed to a zombie apocalypse except for us and we somehow missed it while we were being alone. It’s why I belong to a number of writers’ organizations and critique groups. These are the people who help me remember WHY I write. Conferences and workshops are an excellent opportunity to not be alone.
My Chippewa Falls area of WisRWA is sponsoring a one-day Fall Into Fiction Workshop, on Saturday, October 8th, and I’m looking forward to meeting others who feel the creative urge the way I do. I’m hoping to put some faces to the names.
Come join us at The Plaza Hotel & Suites, 1202 W. Clairmont Ave, Eau Claire to hear journalist, author, and editor Candace Havens speak. In the morning it’s about “The Book Map: Plotting Your High Concept Ideas,” and in the afternoon “Fast Draft and Revision Hell.” (We all know what that’s about, right!?) Arrive early and join us for book signings and a pizza party Friday night.
I hope to see you there, but hurry! Seats are limited and I wouldn’t want you to miss out on this wonderful opportunity to not be “alone” on October 8th.