WisRWA members, Mia Jo Celeste, author of Other Than, and Barbara M. Britton, author of Providence and Building Benjamin, will be talking about book launch parties (both actual and virtual) at the June WisRWA meeting in Milwaukee. Jennifer Rupp asked them a few questions about their first year as published authors.
Jen: Brenda and Barbara, you’ve both released your debut novels within the last twelve months. Did it come as a shock how involved you would have to be in the marketing of your own book?
Brenda: Yes. Although I’d heard a lot about marketing, taken some classes and been a blogger for years, I was surprised about the time and financial commitment. That said, I like marketing—something I never imagined I would.
Barbara: Yes, definitely. Publishing has changed so much since I started my journey ten years ago. I knew I would have a hand in marketing my books, but I didn’t know I would be the driving force behind getting the word out about my novels.
Brenda: It varies. Usually I check Twitter and Facebook every couple of days and I’ve been trying to appear in cyberspace a couple of times a week, either on my blog or someone else’s. For me, it’s a lot like student teaching. Because so many tasks are new, they take longer to figure out and complete, but I’m sure that I’ll get faster and I’ll figure out which tasks are the most important to complete.
Barbara: I feel I do some sort of marketing every day because of social media. Certainly I am more involved right before, during, and after a release. With Pelican Book Group, I have an e-book release date that is different than my print release date. Twice the fun—and work. I would say my average is 5-10 hours a week.
Jen: Now that you’re a published author, do you write with more confidence?
Brenda: I hope the adage “practice makes perfect” works. Because I write more, I’m more comfortable writing and, God willing, my writing is getting better.
Barbara: Yes and no. I feel I have the basic craft of writing down pat, but doubts plague me as a published writer. I’m thinking my work isn’t good enough, or my success was a fluke. I have to silence those nasty voices and tell myself that I am writing solely for myself. If no one sees my book, that’s okay. I’ve enjoyed writing it and learning through my research.
To hear more from Brenda and Barbara, please join us at the Mayfair Mall (Garden Suites Community Room, Lower Level) on June 17 from 9-11:30 AM. It’s sure to be a great time.
Join the Milwaukee area as they welcome literary agent Laura Zats of Red Sofa Literary. Laura will give live critiques of love scenes. Not a WisRWA member, but interested in seeing what we’re about? You’re invited to join us too. See all the details below.
Join the Chippewa Falls Area meeting this month as they tackle Candace Havens’s Revisions From Hell. It will piggy back on what was learned during the January meeting.This program is open to WisRWA members from anywhere in the state. Not a WisRWA member, but interested in seeing what we’re about? You’re invited to join us too. See all the details below.
Author, professional certified coach, and teacher Rochelle Melander has helped thousands of people overcome writer’s block, write more, turn their ideas into books, navigate the publishing world, and use speaking and social media to reach their readers. She’s the author of ten books, including the National Novel Writing Month guide—Write-A-Thon: Write Your Book in 26 Days (and Live to Tell About It). She will be the featured speaker at the Milwaukee area meeting on January 21, 2017. Milwaukee Area Contact, Jennifer Rupp, spoke with Rochelle about social media and it’s importance to a writer’s platform.
How important do you think Social Media is to marketing your brand or your novels?
Social media provides unique opportunities for writers and readers to connect. Before social media, authors had to travel to bookstores and libraries to meet readers. Fans who lived in remote areas rarely had an opportunity to connect with authors. Social media transformed all of that. Now, anyone can connect with their favorite authors. And writers can build relationships with their fan base. And that’s crucial in today’s publishing world.
Publishers are spending less time and money marketing their books. Indie publishing has flooded the market with books. Authors need to use multiple tools to connect with readers and sell books. Social media marketing is an essential part of any marketing plan.
That said, authors need to use social media in multiple ways. In addition to research and building connections with other authors and publishing professionals, authors can use social media to develop relationships with readers and market their books.
As a coach, I recommend that writers spend more time building relationships with readers than promoting their books. Authors who focus solely on self-promotion can annoy colleagues and readers. And I’ve heard several agents say that a negative social media reputation is worse than none at all.
Approximately how much time per week or per day would you recommend investing in Social Media marketing or promotion?
This depends on the writer and their current social media goals. When writers are pre-publication or between publications, I recommend they use social media to:
During a book marketing cycle, authors might participate in a blog tour, advertise on various sites, run book giveaways, offer freebies to readers, and more.
I recommend that writers set a social media goal for the week or month, depending on what task they’re working on. Then, they can set aside time each day to work on these goals. For a writer who wants to build their platform, I would recommend spending a couple of hours strategizing. Once they have a social media plan, they can schedule time each day to accomplish their goals.
For a writer who is simply building a platform, I think 15-30 minutes a day is a reasonable amount of time to spend connecting on social media. For writers who are in a marketing cycle—promoting a book or other product—they might spend an hour or more a day working on social media. Of course, tools like Hootsuite and Buffer can increase one’s efficiency and save time.
How do you reach or convince authors who might resist the use of Social Media?
Most authors resist social media because they feel overwhelmed. They might feel comfortable with one tool, like Facebook, but confused by Twitter or Instagram. I encourage authors to begin by building relationships on a single social media site. Once they feel comfortable on that site and see the results it offers, they’re more willing to try other sites.
How has social media helped you?
I’ve been publishing books for a long time, all through traditional publishers. Since social media, my sales have increased and my network has expanded. Readers who were fans before social media have sought me out on Facebook and Twitter and connected with me. I’ve developed new readers around the world through my presence on Twitter and other social media sites. I’ve also been able to connect with some of my favorite authors, building a wonderful network of colleagues.
What other kind of work do you do with authors?
My work with authors falls into three categories: supporting their process, strategizing around their product, and editing their work. Many authors come to me because they feel blocked or frustrated by the writing process. They have ideas but can’t find the time to write or overcome their fears and self-doubt. I’ve discovered that there are no blanket solutions. I work with each author to evaluate their situation, understand their particular blocks, and discover a solution that will help them write more. I also work extensively with nonfiction authors who need help planning books that boost their business. Other authors approach me to strategize their publishing and marketing plans. We work together to craft query letters or book proposals, develop a social media marketing plan, and connect with readers. Finally, I also do developmental editing for both novels and nonfiction books, supporting writers in creating books that sell.
We hope you will join us for Rochelle’s program on Writing and Social Media. She will be speaking at the Milwaukee area WisRWA meeting on January 21, 2017 in the Community Room at Mayfair Mall. To learn more about Rochelle Melander, visit her online at writenowcoach.com and follow her on Twitter (@WriteNowCoach).