WisRWA Calendar

Meeting Times

Jul 05
2017
Green Bay
11:30 - 3:00; 1951 West Restaurant,1951 Bond St, Green Bay

Stacey Joy Netzel will walk members through creating a rough outline for a book before starting the first draft using the craft book Romancing the Beat, Story Structure for Romance Novels, by Gwen Hayes. She will use one of her recent books as an example, and give members time to create an outline for their own book.
Jul 15
2017
Chippewa Falls
10:00-12:30; 29 Pines at Sleep Inn & Suites, Eau Claire

Brainstorming: Have you ever sat at your computer and stared at the blank screen (or blank paper, if you’re old school), your head empty of any kind of idea of what to write next? Of course you have, we all have! Come join us as we brainstorm how best to brainstorm.
Aug 05
2017
Chippewa Falls
10:00-12:30; Please contact area contact, Jane Yunker (jane.yunker@gmail.com) for the location

Join the Chippewa Falls WisRWA group for our annual potluck meeting when we plan our 2017-2018 schedule and celebrate all-around fun. Let us know if you plan on joining us so we can get a head-count on food. Bring a dish to pass, ideas for the coming year, and a desire to have a good time.

WisRWA Newsletter



Social Media: Keeping Your Audience Engaged

Social Media Sharing TreeWhen posting on a page, Facebook provides amazing analytics. Under the insights “tab,” you can see your audience reach and engagement for each post. I have over 3500 Facebook followers and it’s near impossible to get more than a 1.8k organic “reach” on my posts (that means my post only reaches half of the users who followed my page). Sure, I could boost a post (pay to have it reach those users), but I’ve found that organic is just fine IF I pay attention to day-to-day user engagement.

User engagement is when someone clicks or comments on the post. That statistic is the other important listed number in the Insights tab. Keeping a higher engagement number plays into your reach.

How does one keep user engagement high? Post content that the encourages users to comment/respond. Think outside the author role. Honestly, my random, weird thoughts tend to really catch people’s attention.

Some of my best post to date:
Muffins vs. Cupcakes
Matched or Mismatched socks?

Social Media IconsThose were the complete posts. Three words and four words. That’s it. A close runner up would be the time I asked, “What is the most annoying sound in the world?” Not only did my audience engage, they entertained the heck out of me.

I quickly learned that keeping a mix of fun, interactive posts versus promotional posts meant that the promotional posts would have a better reach. Here’s an example of a post that did reach 3.7k users without needing to pay for a boost.

As you can see in the post, I ended it with a fun call to action. “Friends don’t let friends miss deals…Please share!” The post received over 71 shares which helped the post surpass my page’s organic reach of 3k at the time.

In addition to a mix of content, post often, but not too often. I’ve seen pages that post daily or even hourly and have observed that do not help engagement, but hurts it. The perfect mix that I’ve found so far is every other to every third day. However, different readerships might have different needs. Be willing to play with your content and posting schedule to find what works well for you. And, keep in mind that social media is constantly changing. What works today may not work tomorrow.

What have you found that works well?

Melissa Haag

by: Melissa Haag

Melissa Haag lives in Wisconsin with her husband and three children.  An avid reader she spent many hours curled in a comfortable chair flipping pages in her teens. She began writing a few years ago when some ideas just refused to be ignored any longer.

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Jul

11, 2017 | General, Members | comment |

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