WisRWA Calendar

Meeting Times

Oct 07
2017
Green Bay
9:30 - 3:00; Comfort Suites, Green Bay

Join Green Bay members for a FREE Saturday workshop with Colleen Belongea. Colleen is a former LT. for the Green Bay Police Department, she is a Criminal Justice Instructor for NWTC, as well as a State of Wisconsin DOJ Instructor certified to teach in the LE Academy. Colleen will present the following workshops: 1. Women and Law Enforcement…why they get into LE, why they leave, promotions, etc. How to survive in the field, how to build a career in the field, what are quick career killers for women; 2. Defense and Arrest Tactics; and 3. Law enforcement responses & a LE officer’s perspective on the changes in society and challenges for officers. Detailed schedule forthcoming.
Oct 14
2017
Wausau
10:00-12:00 at Marathon County Library (2nd Floor Small Conference Room), 300 N. 1st Street, Wausau, WI

Marketing Continued. Learn how BookFunnel Bundles and Instafreebie can help you with marketing your book.
Oct 21
2017
Milwaukee
9:00-11:30 am at Mayfair Mall (Garden Suites Community Room, Lower Level)

Polish and Submit Workshop with Cheryl Yeko: Bring your query letter drafts, summaries, author bios, elevator speeches, pitches - whatever you would like to polish. We'll take a look at the whole process of submission and how to keep track of what you send out, the responses, and how to accept a rejection and move on.
Nov 01
2017
Green Bay
11:30 - 3:00; 1951 West Restaurant,1951 Bond St, Green Bay

Planning Meeting for 2018 Area Programs
Nov 11
2017
Chippewa Falls
10:00-12:30; 29 Pines at Sleep Inn & Suites, Eau Claire

Successful Storylines: Bring examples of your favorite, or least favorite, storylines. Why did this one work and that one did not? Are you having trouble with the storyline in your current project? Maybe we can help you brainstorm a fix. If you come away with nothing more than a good time with a group of fun ladies, you win!
Nov 18
2017
Milwaukee
9:00-11:30 am at Mayfair Mall (Garden Suites Community Room, Lower Level)

Planning Meeting for 2018 Area Programs and First Page Feedback We will be laying out strategy for our 2018 Programming Calendar for the first hour. Bring your ideas and be prepared to brainstorm about what would make for valuable seminars/presentations/talks/workshops. The second half of the meeting will be First Page Feedback. Bring the first page (or first 300 words) of your work-in-progress to read to the group. Members will offer comments about two things that they liked or worked well and one thing that might need improvement. In the past, this has provided our members with a nice boost to their confidence!

WisRWA Newsletter



Social Media: Keeping Your Audience Engaged

Social Media Sharing TreeWhen posting on a page, Facebook provides amazing analytics. Under the insights “tab,” you can see your audience reach and engagement for each post. I have over 3500 Facebook followers and it’s near impossible to get more than a 1.8k organic “reach” on my posts (that means my post only reaches half of the users who followed my page). Sure, I could boost a post (pay to have it reach those users), but I’ve found that organic is just fine IF I pay attention to day-to-day user engagement.

User engagement is when someone clicks or comments on the post. That statistic is the other important listed number in the Insights tab. Keeping a higher engagement number plays into your reach.

How does one keep user engagement high? Post content that the encourages users to comment/respond. Think outside the author role. Honestly, my random, weird thoughts tend to really catch people’s attention.

Some of my best post to date:
Muffins vs. Cupcakes
Matched or Mismatched socks?

Social Media IconsThose were the complete posts. Three words and four words. That’s it. A close runner up would be the time I asked, “What is the most annoying sound in the world?” Not only did my audience engage, they entertained the heck out of me.

I quickly learned that keeping a mix of fun, interactive posts versus promotional posts meant that the promotional posts would have a better reach. Here’s an example of a post that did reach 3.7k users without needing to pay for a boost.

As you can see in the post, I ended it with a fun call to action. “Friends don’t let friends miss deals…Please share!” The post received over 71 shares which helped the post surpass my page’s organic reach of 3k at the time.

In addition to a mix of content, post often, but not too often. I’ve seen pages that post daily or even hourly and have observed that do not help engagement, but hurts it. The perfect mix that I’ve found so far is every other to every third day. However, different readerships might have different needs. Be willing to play with your content and posting schedule to find what works well for you. And, keep in mind that social media is constantly changing. What works today may not work tomorrow.

What have you found that works well?

Melissa Haag

by: Melissa Haag

Melissa Haag lives in Wisconsin with her husband and three children.  An avid reader she spent many hours curled in a comfortable chair flipping pages in her teens. She began writing a few years ago when some ideas just refused to be ignored any longer.

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Jul

11, 2017 | General, Members | comment |

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