WisRWA Calendar

Oct 06
2018
WisRWA 2018 Fall Workshop
Mark your calendars for the 2018 Fall Workshop on October 5-6, 2018 at the Grand Lodge Waterpark Resort, Rothschild, WI. Registration is now OPEN! For more information, click the Events tab and choose Workshop.
Apr 05
2019
WisRWA 2019 Write Touch Conference
Mark your calendars for the 2019 Write Touch Conference April 5-7, 2019 at the Milwaukee Hyatt in beautiful downtown Milwaukee. The conference will feature Maya Rodale as keynote speaker, and Lisa Cron as one of the headliners. More details to follow!

Meeting Times

Sep 05
2018
Green Bay
11:30-3 at 1951 West 1951 Bond Street in Green Bay

Police Policy and Procedures

See the calendar tab for more details.
Sep 08
2018
Chippewa Falls
10am-12:30 at Deb's Café, 1120 22nd St in Chippewa Falls

Author Business Plan

See the calendar tab for more details.
Sep 08
2018
Wausau
10-12:00 at Marathon County Library 300 North First Street in Wausau

Fall Workshop Prep

See the calendar tab for more details.
Sep 15
2018
Milwaukee
9am-11:30 at the Mayfair Mall (Garden Suites Community Room, lower level), Wausatosa

Milwaukee Write-In

See the calendar tab for more details.
Oct 03
2018
Green Bay
11:30-3 at 1951 West 1951 Bond Street in Green Bay

Queries and Pitches

See the calendar tab for more details.
Oct 20
2018
Milwaukee
9am-11:30 at the Mayfair Mall (Garden Suites Community Room, lower level), Wausatosa

Milwaukee Write-In

See the calendar tab for more details.
Nov 07
2018
Green Bay
11:30-3 at 1951 West 1951 Bond Street in Green Bay

2019 Planning Meeting

See the calendar tab for more details.
Nov 10
2018
Wausau
10-12:00 at Marathon County Library 300 North First Street in Wausau

2019 Planning Meeting

See the calendar tab for more details.
Nov 17
2018
Milwaukee
9am-11:30 at the Mayfair Mall (Garden Suites Community Room, lower level), Wausatosa

2019 Planning Meeting

See the calendar tab for more details.

WisRWA Newsletter



Social Media: Keeping Your Audience Engaged

Social Media Sharing TreeWhen posting on a page, Facebook provides amazing analytics. Under the insights “tab,” you can see your audience reach and engagement for each post. I have over 3500 Facebook followers and it’s near impossible to get more than a 1.8k organic “reach” on my posts (that means my post only reaches half of the users who followed my page). Sure, I could boost a post (pay to have it reach those users), but I’ve found that organic is just fine IF I pay attention to day-to-day user engagement.

User engagement is when someone clicks or comments on the post. That statistic is the other important listed number in the Insights tab. Keeping a higher engagement number plays into your reach.

How does one keep user engagement high? Post content that the encourages users to comment/respond. Think outside the author role. Honestly, my random, weird thoughts tend to really catch people’s attention.

Some of my best post to date:
Muffins vs. Cupcakes
Matched or Mismatched socks?

Social Media IconsThose were the complete posts. Three words and four words. That’s it. A close runner up would be the time I asked, “What is the most annoying sound in the world?” Not only did my audience engage, they entertained the heck out of me.

I quickly learned that keeping a mix of fun, interactive posts versus promotional posts meant that the promotional posts would have a better reach. Here’s an example of a post that did reach 3.7k users without needing to pay for a boost.

As you can see in the post, I ended it with a fun call to action. “Friends don’t let friends miss deals…Please share!” The post received over 71 shares which helped the post surpass my page’s organic reach of 3k at the time.

In addition to a mix of content, post often, but not too often. I’ve seen pages that post daily or even hourly and have observed that do not help engagement, but hurts it. The perfect mix that I’ve found so far is every other to every third day. However, different readerships might have different needs. Be willing to play with your content and posting schedule to find what works well for you. And, keep in mind that social media is constantly changing. What works today may not work tomorrow.

What have you found that works well?

Melissa Haag

by: Melissa Haag

Melissa Haag lives in Wisconsin with her husband and three children.  An avid reader she spent many hours curled in a comfortable chair flipping pages in her teens. She began writing a few years ago when some ideas just refused to be ignored any longer.

Jul

11, 2017 | General, Members | comment |

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