Author, professional certified coach, and teacher Rochelle Melander has helped thousands of people overcome writer’s block, write more, turn their ideas into books, navigate the publishing world, and use speaking and social media to reach their readers. She’s the author of ten books, including the National Novel Writing Month guide—Write-A-Thon: Write Your Book in 26 Days (and Live to Tell About It). She will be the featured speaker at the Milwaukee area meeting on January 21, 2017. Milwaukee Area Contact, Jennifer Rupp, spoke with Rochelle about social media and it’s importance to a writer’s platform.
How important do you think Social Media is to marketing your brand or your novels?
Social media provides unique opportunities for writers and readers to connect. Before social media, authors had to travel to bookstores and libraries to meet readers. Fans who lived in remote areas rarely had an opportunity to connect with authors. Social media transformed all of that. Now, anyone can connect with their favorite authors. And writers can build relationships with their fan base. And that’s crucial in today’s publishing world.
Publishers are spending less time and money marketing their books. Indie publishing has flooded the market with books. Authors need to use multiple tools to connect with readers and sell books. Social media marketing is an essential part of any marketing plan.
That said, authors need to use social media in multiple ways. In addition to research and building connections with other authors and publishing professionals, authors can use social media to develop relationships with readers and market their books.
As a coach, I recommend that writers spend more time building relationships with readers than promoting their books. Authors who focus solely on self-promotion can annoy colleagues and readers. And I’ve heard several agents say that a negative social media reputation is worse than none at all.
Approximately how much time per week or per day would you recommend investing in Social Media marketing or promotion?
This depends on the writer and their current social media goals. When writers are pre-publication or between publications, I recommend they use social media to:
During a book marketing cycle, authors might participate in a blog tour, advertise on various sites, run book giveaways, offer freebies to readers, and more.
I recommend that writers set a social media goal for the week or month, depending on what task they’re working on. Then, they can set aside time each day to work on these goals. For a writer who wants to build their platform, I would recommend spending a couple of hours strategizing. Once they have a social media plan, they can schedule time each day to accomplish their goals.
For a writer who is simply building a platform, I think 15-30 minutes a day is a reasonable amount of time to spend connecting on social media. For writers who are in a marketing cycle—promoting a book or other product—they might spend an hour or more a day working on social media. Of course, tools like Hootsuite and Buffer can increase one’s efficiency and save time.
How do you reach or convince authors who might resist the use of Social Media?
Most authors resist social media because they feel overwhelmed. They might feel comfortable with one tool, like Facebook, but confused by Twitter or Instagram. I encourage authors to begin by building relationships on a single social media site. Once they feel comfortable on that site and see the results it offers, they’re more willing to try other sites.
How has social media helped you?
I’ve been publishing books for a long time, all through traditional publishers. Since social media, my sales have increased and my network has expanded. Readers who were fans before social media have sought me out on Facebook and Twitter and connected with me. I’ve developed new readers around the world through my presence on Twitter and other social media sites. I’ve also been able to connect with some of my favorite authors, building a wonderful network of colleagues.
What other kind of work do you do with authors?
My work with authors falls into three categories: supporting their process, strategizing around their product, and editing their work. Many authors come to me because they feel blocked or frustrated by the writing process. They have ideas but can’t find the time to write or overcome their fears and self-doubt. I’ve discovered that there are no blanket solutions. I work with each author to evaluate their situation, understand their particular blocks, and discover a solution that will help them write more. I also work extensively with nonfiction authors who need help planning books that boost their business. Other authors approach me to strategize their publishing and marketing plans. We work together to craft query letters or book proposals, develop a social media marketing plan, and connect with readers. Finally, I also do developmental editing for both novels and nonfiction books, supporting writers in creating books that sell.
We hope you will join us for Rochelle’s program on Writing and Social Media. She will be speaking at the Milwaukee area WisRWA meeting on January 21, 2017 in the Community Room at Mayfair Mall. To learn more about Rochelle Melander, visit her online at writenowcoach.com and follow her on Twitter (@WriteNowCoach).
Need a cure for the winter doldrums? Come to the Chippewa Falls area meeting in January to discuss Candace Havens’s “High Concept Story Writing,” and strategies for using it in your own projects. This program is open to WisRWA members from anywhere in the state. Not a WisRWA member, but interested in seeing what we’re about? You’re invited to join us too. See all the details below.
WisRWA’s Fabulous Five Contest will be opening for entries in a few short months. As such, we are pleased to announce our final round judges for the 2017 contest.
Editor: Meghan Ferrell – Tule Publishing
Agent: Rachel Burkot – Holloway Literary Agency
Lexi Smail – Grand Central Publishing
Lisa Rodgers – JABberwocky Literary Agency
Shana Asaro – Harlequin Love Inspired
Jessica Kirkland – Blythe Daniels Agency
Theresa Cole – Entangled Publishing
Tricia Skinner – Fuse Literary Agency
Tara Gavin – Kensington Publishing Corp
Jennifer March Soloway – Andrea Brown Literary Agency
Caitlin Dareff – St. Martin’s Press
Sarah Phair – Trident Media Group
Young Adult/New Adult
Mekisha Telfer – Simon and Schuster
Shannon Powers – McIntosh and Otis
Coming in to its 26th year, this contest is open to unpublished and self-published writers so long as the entry has never been published before. Focusing on the first 2,500 words of a manuscript, first round judges evaluate the entry on the Opening, Characterization, Plot, Dialogue, Setting, and Style. All judges are encouraged to leave comments on both the scoresheet and in the entry itself. Our contest is known for giving good, thorough critiques no matter what level of the writing journey you are at. The top five finalists in each category move onto the final round where their work is ranked by one editor and one agent. Final rankings are averaged and the winner of each category receives a beautiful Silver Quill Award.
The contest opens on January 1, 2017 and will accept entries through March 1, 2017 at 11:59 PM CST. Categories need a minimum of 10 entries to continue and are capped 35 entries.
Information will be on the WisRWA website under the Contests tab by the end of November. If you have any questions, please reach out to the Contest Coordinator, Molly Maka, at email@example.com.
We all know what it’s like to feel lonely. You can be in a room full of friends and family, people you love, and still feel lonely. They can all be talking, laughing, having a good time, and you feel like you’re outside looking in through glass. Being lonely is not the same as being alone.
Being alone is taking a much needed break from everything outside ourselves. It’s going for a long walk. It’s reading a really good book without interruption or making a jigsaw puzzle while watching a movie marathon. We all need a day like this now and then, a day where we can shut out all the worries and concerns of our everyday life. Doesn’t matter how you unwind, the point is we all need to unwind…alone.
As writers we cherish our alone time, hoard it hungrily and protect it with the ferocity of a well-trained watch dog. This is the time we can most clearly hear our characters speak to us. This is the time we can let our muse take over our thoughts, the time we can allow our plot to percolate through our brains and out our fast-typing fingertips. Writers are by nature solitary creatures. Oh, we do seek each other out from time to time to compare notes, share tips of the trade, and to reassure ourselves that we aren’t truly alone because all mankind has succumbed to a zombie apocalypse except for us and we somehow missed it while we were being alone. It’s why I belong to a number of writers’ organizations and critique groups. These are the people who help me remember WHY I write. Conferences and workshops are an excellent opportunity to not be alone.
My Chippewa Falls area of WisRWA is sponsoring a one-day Fall Into Fiction Workshop, on Saturday, October 8th, and I’m looking forward to meeting others who feel the creative urge the way I do. I’m hoping to put some faces to the names.
Come join us at The Plaza Hotel & Suites, 1202 W. Clairmont Ave, Eau Claire to hear journalist, author, and editor Candace Havens speak. In the morning it’s about “The Book Map: Plotting Your High Concept Ideas,” and in the afternoon “Fast Draft and Revision Hell.” (We all know what that’s about, right!?) Arrive early and join us for book signings and a pizza party Friday night.
I hope to see you there, but hurry! Seats are limited and I wouldn’t want you to miss out on this wonderful opportunity to not be “alone” on October 8th.
Are you wondering what the Greater Green Bay group is up to? Well, on September 7th at 11:30 a.m., at the 1951 Restaurant, the talented Randi Alexander is coming to town to help us learn to write steamy love scenes. Randi is a New York Times and USA Today bestselling author and she’s chosen to spend her valuable time with us! We couldn’t be more thrilled.
Here’s a little interview I did with Randi to get to know her better and to gain a little insight from her.
Q: What or who inspired you to write steamy romances?
A: I’ve always loved reading romance, since I was a teenager, and I soon realized I enjoyed the spicier books more than the ones with the closed bedroom doors. Writing books with a number and variety of love scenes – to me – is telling the whole story of a romantic relationship. What happens between the sheets gives us insight into our characters, sometimes in a way that non-love scenes can’t.
Q: Do you have any unusual writing rituals?
A: I do. I pull my hair up into a bun, put on comfortable clothes (usually a muu muu) then I have a snack before I start writing. Oh, and the room has to be very quiet.
Q: What for you constitutes ‘sexy?’
A: Sexy is not just a running description of what part he has where, what thing she’s doing to him, etc. Its scenes written with emotion that reveal our characters’ deepest feelings, scenes with lovingly detailed description of the physical connection between our characters, and long, sweet afterglow scenes where so much can go right…and wrong!
Q: Who is your favorite character from one of your stories and why?
A: I’m having a lingering girl-crush on the last character I wrote. In Saddle and a Siren (an August 11 release in Sable Hunter’s Hell Yeah! Kindle World) I made Kally Zappa a strong, competent rancher who cusses, handles 2,500 bulls, but is still sweet and funny enough to attract the undivided attention of Paramedic Clint Black. I began the story with this independent, capable woman finding herself vulnerable and in dire need of rescue, and made her first-responder fall crazy-in-love with every contradictory inch of her.
Q: What advice would you like to share with new writers?
More About the Program – Writing Sexy Love Scenes with Randi Alexander
Keep your readers engrossed in your stories by creating love scenes that are romantic, emotional, and sensually descriptive. In this interactive, hands-on workshop, we will focus on: 1) building sexual tension throughout your book, 2) producing physical love scenes and climaxes that are emotional, unique, and unforgettable, and 3) ways to give your readers the impact they crave during the quiet moments of afterglow snuggling. You’ll learn to ask yourself two easy questions as you write, and the answers to these questions will make every scene emotionally gripping, sensually gratifying, or both!
More About Randi
New York Times and USA Today Bestselling Author Randi Alexander knows a modern woman dreams of an alpha cowboy who takes the reins, and guarantees they’re rode hard and put up satisfied. Published with Cleis Press, The Wild Rose Press, and self-published, Randi writes smokin’ hot romance with heroes who’ll have you begging to ride off into the sunset with them. When she’s not dreaming of, or writing about, rugged cowboys, Randi is biking trails along remote rivers, snorkeling the Gulf of Mexico, or practicing her drumming in hopes of someday forming a tropical rock-band.
Forever an adventurous spirit with a naughty imagination, Randi is also family-oriented and married to the best guy in the world, her own cowboy, Kick. Give in to the allure of erotic passion, strong but vulnerable heroines, and irresistibly seductive cowboys, as Randi’s emotional love stories sweep you off your feet and leave you breathless with passion.
Saddle up! And prepare yourself for the sexier side of happily ever after.
We can’t wait for Randi’s workshop!
Wednesday, September 7th, 11:30am
at 1951 Restaurant in Green Bay
For more information, contact Green Bay area coordinator Val Clarizio (valclarizio @ yahoo.com).
by WisRWA member Val Clarizio
WisRWA members are invited to join an exclusive private tour of the Newberry Library in Chicago. Organized by Maureen Welli, area coordinator for the Milwaukee Area, the tour should have something of interest for historical romance writers, and everyone else too. Members who’ve had the chance to visit the Newberry in the past have raved.
The Newberry Research Library is a world-renowned independent research library. It offers an extensive non-circulating collection of rare books, maps, music, manuscripts and other printed materials spanning six centuries.
The tour, scheduled for Saturday September 17th, is open to all WisRWA members, although only the first 25 to sign up may attend. The tour begins at 10:30am. Members will travel by coach bus, which will leave the Milwaukee area by 8:30am.
Those interested in joining the tour must contact Maureen (firstname.lastname@example.org) by August 5th.