I spent nine years getting ready to birth a book. I would have preferred it take nine months, but everyone’s publishing journey is different. I like to think I gained some wisdom after surviving my debut launch. Wisdom I will share with all of you.
A good friend of mine debuted her first novel in March. She was busy planning for the big day. Blog posts. A party. Popping champagne. I think I startled her when I told her she wouldn’t have a launch day, she’d have a launch year. Yep! Once that novel goes live on Amazon, you will be banging the promotional drum for the rest of your life, or at least one year. We place pressure on ourselves for “the day” and we need some hoopla, but authors need to be connecting with readers and increasing discoverability for months, not days.
The publishing world has changed dramatically since I first put pen to paper. Thousands of books are placed on Amazon every year. Some authors don’t need to work on discoverability because everyone knows their name and is waiting breathlessly for their next novel. The rest of us have to build our reach organically. Is it work? Yes? Can it be fun? Most of the time.
How do you get readers to know you have a book in the digital world? First, you have to know who your readers are and where they hang out. I write Christian
fiction. I make a point to be on Christian blogs a couple of times a month. I will also guest on podcasts about writing topics or topics that connect me to readers. I survived breast cancer and I talk about that aspect of my life since it intersects with launching my debut novel. Readers may not be able to relate to writing a book, but they probably know someone who battled cancer.
I didn’t know any podcasters when I signed my first contract. I met podcasters at writing conferences and on Christian publishing loops. Opportunities abound in writing communities.
Have you visited your local libraries? Not to check out books, but to ask them to buy your books. Repeat after me, “The reference librarian is my friend.” Libraries don’t return books to your publisher. When they buy a book, it’s sold for life, or until it’s placed in the Friends of the Library sale. Walk into your local library and introduce yourself. This is your homework for the week. Hand the librarian a sell sheet and politely ask them to purchase your book. Would your book sell well in a different region of the country? Call a few libraries in that geographic area.
Also, visit local bookstores. Even those “Big Name” stores. You are a local author and customer. If you won’t ask them to carry your book, send a relative. My mom is one of my best marketers.
Don’t sweat your launch day. Enjoy the experience and be proactive every month to reach your readership. That first year will fly by.
Barbara M. Britton lives in Southeast Wisconsin and loves the snow—when it accumulates under three inches. Barb writes romantic adventures for teens and adults in the Christian fiction and Mainstream markets. She is published in Biblical fiction and enjoys bringing little known Bible characters to light in her Tribes of Israel series. Barb is a member of the American Christian Fiction Writers, the Society of Children’s Book Writers and Illustrators, Romance Writers of America and Wisconsin Romance Writers of America. Barb has a nutrition degree from Baylor University but loves to dip healthy strawberries in chocolate.
Congratulations to the following WisRWA members on their new releases this month.
The Substitute Wife by CiCi Cordelia
Love, Unexpected by Virginia McCullough
Fangs & Fins (Blood, Bloom, & Water Book One) by Amy McNulty
Succubus Lips (Succubus Sirens Book One) by Lina Jubilee
Movie directors and cinematographers work with Image Systems to deliver a story and character that entertain and offer meaning.
For those of us writing novels, creative nonfiction, memoir, and short stories, working with an “image system” can “deepen” or improve crucial aspects such as Point of View, characterization, momentum, and theme. Some writers also use an image system as a plotting tool.
Image System tip 2: Create better and more accurate distance and visual perspectives, as well as sound and smell perspectives.
Image System tip 3: Contrasting textures signal emotions.
Image System tip 4: Interior versus exterior—create momentum.
Image system tip 5: Objects matter in every story and help you sell.
Christine DeSmet is a writing coach and instructor with University of Wisconsin-Madison Continuing Studies. She also teaches an online course in novel writing. A past Golden Heart winner and finalist (3 times), her books include three in the Fudge Shop Mystery Series (Penguin Random House) set in Door County, Wis., and the re-issued light romantic mystery novellas When Rudolph Was Kidnapped and Misbehavin’ in Moonstone (Writers Exchange Publishing).
Asking and answering “why?” brings layers to the story. It helps us dig deeper into our characters’ motivations and perspectives. It shows how the past impacts the present. It helps us understand a character’s choices, actions, motivations. It brings meaning to a physical object.
“Why” allows us to cut a beloved sentence or scene. It leads to those “ah-ha!” moments, the surprising moments when you discover something new, unusual, or shocking about your character. In turn, you now have the perfect environment to create a moment that’s completely unexpected.
Recently, a writer friend had me read part of her manuscript. She wrote, “If I leave now, I’ll be home by three o’clock.”
This sentence stood out because I didn’t understand why it was there. What purpose does it serve? Why is getting home by three o’clock important to the story? (She never answered that within her novel.) When I asked her, she said it really didn’t have any importance. She cut it! Do you have sentences like that?
MIT professor and award-winning author, Laura Harrington, said that every word you write in your novel must have muscle. If a scene serves several purposes, even better. Always pay attention to your whys?!
Me Before You author Jojo Moyes once told me that she never regretted anything she cut, only the things she didn’t cut. Think about it: Why is this scene important?
To help you with your writing, I’ve created a WHY list of questions. Good luck!
Liza Wiemer is an award-winning educator with over twenty-five years of teaching experience. Hello?, her debut realistic contemporary YA novel, is set in Door County, Wisconsin and was published by Spencer Hill Press, NY. It was named a Goodreads Best Young Adult Novel and was on Milwaukee County Bestseller’s List for four weeks. Paste Magazine called it “one the most original novels of the year.” In addition, Liza has had two adult non-fiction books published through Random House and Gefen Publishing. Several of her short stories were included in the New York Times bestselling Small Miracles series. A die-hard Packer fan and graduate of UW-Madison, she’s married with two sons. Find her on Twitter: @lizawiemer.
I was once asked what success meant. I remember struggling for an answer because I’d never given the definition of success much thought before. Back then, I was in customer support for a software company, so I equated success to a day of answered calls. However, that wasn’t what the asker was looking for. The person asking the question went on to explain that there was no right answer to the definition of success because what I define as success, another person might not.
His words have stayed with me through the years, and as I started my new career as an author, I found myself facing a similar question. What is success to an author? As an industry-collective thought, the answer seems to revolve around landing a traditional publishing deal. By doing so, an author has “made it” as a published author. But was that a definition of success which would satisfy me?
When I first started researching how to become published in 2012, the wheels of change had been slowly turning for years, thanks to the inception of Amazon’s self-publishing platform in 2007. That change had opened doors for many aspiring authors, who had taken a self-publishing route.
I read how, with an upload of a file, an aspiring author could instantly reach readers. I remember spending hours researching article after article about the pros and cons of self-publishing and just wishing someone would come out and say which was the right thing for me to do. There was no article with the magic answer, and the more I researched, the more I began to understand that the answer lay in the reason why I wanted to publish my books. I just wanted to share the stories that had so entertained me during their creation.
With the digital age in full swing and rising projections of readers switching to devices, I took the plunge and went the self-publishing route. January 2013, I uploaded my first book, quickly followed by a second in March and a third in April. Did I consider myself successful? Let’s look at the numbers:
No, I wasn’t very successful, but I was persistent and kept researching and learning about the market, my target audience, and my options. October 2013, everything changed when I altered my pricing strategy and my covers. I suddenly had over 2,000 downloads of Hope(less), the first book in my Judgement Series (the second book I published). I was finally reaching readers and sharing my stories.
Today, I write full-time, out earning what I’ve made in any of my previous careers. Although I do consider that a level of success, my income still doesn’t define my success. It didn’t in previous careers so why should it now?
The original reason I started writing and why I continue to write, remains my definition of success. To share the stories in my head. To give all my imaginary friends a voice. To be read. To date I’ve sold over 300,000 books and given away over 500,000 series starters.
Success can be measured in so many different ways. What’s your measure of success?
by: Melissa Haag
Melissa Haag lives in Wisconsin with her husband and three children. An avid reader she spent many hours curled in a comfortable chair flipping pages in her teens. She began writing a few years ago when some ideas just refused to be ignored any longer.
Congratulations to the following WisRWA members on their new releases this month.
Phaze by S.C. Mitchell
Loving a Hero by Cheryl Yeko
After All by Laurie Winter
Betting the Scot: Highlanders of Balforss Book 2 by Jennifer Trethewey
When I saw this quote late last year, I didn’t realize just how much it would affect my writing from that day forward. It has, however, now become the mantra I chant when I barrel through 5,000-10,000 words a day. That simple sentence changed the way I write… and I’d like to think it’s for the better.
The first novel I wrote took a few years of on and off dabbling. When inspiration struck I wrote a paragraph here, a sentence there, until finally I typed those two magical words. The end. The feeling I had when I finished was a sense of accomplishment unlike any I’d experienced before. I wanted to go back and do it again… to feel the rush of knowing I’d done it. I’d written a novel.
So I started a new one. Again, a paragraph here, a sentence there but always waiting… waiting for inspiration to guide my hand and craft the words into something beautiful. Hours could be spent staring at that damn flashing cursor waiting for that poetic sentence to come together. It was then I saw the quote.
That night I started typing. Fast. I had the story in my head and the characters were off running. Rather than trying to find the perfect words to describe their every move and feeling, I just started pouring words onto the page like a court reporter transcribing everything I saw. I was amazed at how fast the story was unfolding, and how many more layers I could see, smell, and hear when I wasn’t distracted searching for the perfect word. Instead, I was standing inside my story in the middle of the action just scribbling as fast as I could to keep up.
When I was done that night I had typed 11,000 words. There were errors galore. The grammar police would have locked me up and thrown away the key. That road to hell paved with adverbs? I was skipping down it with a grin stretched wide across my face. But even with all the ugliness, I had created something quite beautiful. A story… or at least part of it.
The next day I did the same. Then the next, and the next. In under two weeks my entire novel was done. It wasn’t beautiful… but it was done. The skeleton and skin were laid and now it was time to go back and slap some hair and makeup on that motley looking creature. I was Professor Henry Higgins and my novel was Eliza Doolittle. Charming, but in need of a lot of refinement.
With the story sorted and the scenes set, I was shocked how easy it was to rework my sentences and find those perfect words quite effortlessly that I struggled with before. Perhaps it was because I wasn’t trying to create a story and a sentence all at once. The story was done, now I just needed to add some flourish to it.
Since changing my approach to writing, I am now writing faster than my publisher can keep up. I finished a new novel before they even had time to read the previous one. My “get ‘er done” writing style is not only more enjoyable for me since I get to throw myself into the story, but it has made me much more effective. With this new system, writing a novel is no longer a daunting mountain to climb, but more like small hills I need to jog up and down several times. It’s still the same distance in the end, just broken up into much more manageable pieces.
When I am in a scene, I’m trying my best to write sentences that flow and won’t leave me cringing when I come back through sporting my editor hat. However, when I get tripped up over a word or a phrase I ask myself “Do I need to know this right now or can I come back and figure this out later?” If it’s the latter, which it usually is, I slap down an adverb or an ugly sentence and keep on trucking.
After a particularly long stretch of writing my latest novel, I was in a fight scene and didn’t want to lose my rhythm. When I wasn’t sure how to describe my villain, I threw a sentence in that said “He’s ugly as hell. Work in ways to describe him.” That’s a direct quote. From my novel. Well, it was a direct quote before I went back and edited it to work in a very appropriate description. The point being, rather than lose my momentum by stopping to word-craft, I followed the energy of the story and came back later to pretty it up.
If you find yourself struggling to complete your manuscript, I encourage you to try this technique. Focus on writing the best you can without slamming on the brakes to obsess over what words best describe the color of your hero’s eyes. Just call them blue and move on. Later you can send us swimming in cerulean pools frozen beneath winter’s breath. Just write. Let your story unfold and follow it without delay. When you reach the finish line, take a deep breath, pat yourself on the back, and then sit down in the sand you just shoveled and start building those sandcastles.
Katherine Hastings loves love. It’s why she writes romance novels. Getting lost writing a romantic adventure is one of her favorite past times. When she’s s not on an adventure in her mind with her characters, she can be found at her home in Wisconsin snuggling her husband, two Boston Terriers, and the world’s naughtiest cat. Two things make Katherine want to leave her happy home these days…going for rides on her dressage pony or floating at the beach in her big inflatable raft. Writing her novels while floating in the lake is one of her ultimate pleasures…that and Fried Wisconsin Cheese Curds, of course.
Congratulations to all! The finalists are listed in Alphabetical order, and *** indicates a member of WisRWA. Winners will be announced the week of May 20, 2018.
Joy Adare – Mr. Sexy Suit
Natalie Caña*** – Under a Summer Moon
Kate Courtright – It Can’t Be You
C. M. Kerwin – Tender Debt
Sandy Rhodes – Heartbeats of Home
Jeanine Englert – Queen of Hearts
Theresa Hennessey – A Matter of Manners
Kalinya Parker-Price – The Trouble With Love
Hannah Singerman – Appetites and Vices
Jane Yunker*** – The Healing Heart
Crystal Caudill – Counterfeit Love
Lorri Dudley – The Duke’s Refuge
Loretta Eidson – Fatal Assignment
Eilidh K. Lawrence – Returning With a Secret
C.L. Simon – The Forgiving Tree
Alicia Anthony – Inherent Lies
Carrie Christie – Severed Ties
Laralyn Doran – A Child of Eden
Fenley Grant – Warrior of Eden
Christine Welman*** – Legends
Magda Cavin – Opposing Stock
Meredith Clark – Unconquered
Jeanine Englert – Against the Tide
Lisa Heartman – High Heels and Handguns
Lori Matthews – Break and Enter
Susan Montz Adams – Alchemy of Spirit
Laura Dritlein*** – Possum Trot
Julie M. Mulligan – The Lost Sister
Maggie Smith – Not So Simple
Anne E. Terpstra – Beyond Any Experience
Young Adult/New Adult
Lani Forbes – Virtue and Valor
Eric Frederickson – Wedding Belles
Leonie Kelsall – Echoes Across Time
Wendy Lewis – What Would a Wonder Woman Do?
Jackie Rutherford – It’s all about Sam
Valerie J. Clarizio, Virginia McCullough, Kira Shayde, S.C. Mitchell, Lisa Romdenne and Mary Grace Murphy will be at UntitledTown presenting a panel entitled A Look at the Romance Genre and Women’s Fiction – The Genres that Outpace Themselves Year After Year.
Before sending their manuscript out into the world, some writers choose to have their work reviewed by a freelance editor. There are several advantages to having an editor join you in the revision process.
Whether you plan on self publishing, pursuing a traditional publisher, or seeking to find an agent, hiring an editor to polish your story is a powerful tool to help present yourself in a professional manner.
After authors dedicate large amounts of time and effort to their manuscripts, it can become hard to see much-needed changes.
As an author, if you are gearing toward establishing a writing career, then working with an editor is a great step toward building a solid foundation to grow from. Not only does an editor polish your work, but you learn as well throughout the editing process.
I had the privilege of interviewing Judy Roth from Custom Editing. Judy opened the doors for business in 2012. She has been writing and editing for over 20 years. With a New York publishing house background she currently works with a large and diverse group of authors covering most genres of fiction and nonfiction, publishing both traditionally and independently. She takes very seriously the privilege of working with such talented writers—novice and bestselling alike. She is also a conference and writing group workshop leader and thinks she has the best job in the world!
In this article, I have asked Judy some questions about the editing process.
Why is it important for writers to hire an editor to review their manuscript before showing it to the world?
An editor has a practiced eye. She is unbiased and works for you. She has the time, whole days of it often, to devote solely to your work. She has the experience to tell you if something is or isn’t working in a constructive manner and offer concrete examples of how it can be improved if need be. An editor is on your side. She wants you to succeed, and it is her job to help you do so.
What are the most common mistakes you see in a manuscript?
Aside from basic technical errors, I think it’s less about mistakes and more about honing our craft. It’s an ongoing process—an adventure—and a good freelance editor guides authors in this process while respecting authors’ artistic vision.
At what point in the writing process is it a good idea to hire an editor?
The traditional answer is when the manuscript is as done as possible. (When that is, is an entirely different question.) But the beauty of hiring a freelance editor who works for you is that is not always the only answer. An author might want the editor to look at the first few chapters to see if the manuscript is on the right track plot wise and/or style wise. Or, returning to the question of how the writer knows if the manuscript is finished, an editor can help determine that and if need be give suggestions for how to take the story to the next level.
This is an individual process depending on many factors. In any case, it’s important to remember the editing process is as vital as the writing process. With that in mind, try to budget enough time to ensure larger developmental edits are implemented consistently throughout and sentence and paragraph structures are varied and move the story forward. Try to avoid getting bogged down by holding on to something that isn’t working. It could be a plot point that’s dear to you but just feels off in this story. It could be that one perfect sentence that makes you laugh and cry and think deep thoughts, but you’ve moved it to ten different places, and it just no longer works. Let it go—hit delete. It’s actually quite liberating, like cleaning the basement, very satisfying once it’s done, and nine out of ten times we never miss our favorite coat from high school or our kids’ first bikes. And here is the coolest part, it’s no risk. You can hit Undo. If you take it out, you can put it back. It’s your manuscript. And a tip: Keep a separate folder for those wonderful words you have deleted but don’t want to lose. I call mine Hidden Gems. Who knows, those words may come in handy in the next story, or if not you can still go visit them, laugh and cry and marvel at your genius, whenever you want. They are your words!
What advice would you give authors going through the revision process?
Try to keep an open mind and be true to yourself. It sounds obvious, but it’s dang hard to do both at the same time, especially if you are receiving critiques.
And one very practical piece of advice is whenever you make any revision, even as small as a comma change, be sure to read not only the full sentence the revision is in but at a minimum the sentence before and after it as well.
What services do you offer authors?
I edit most fiction and nonfiction. I work with authors who want to publish independently and those who want to spruce up their manuscripts for submission. I offer several different packages of full developmental edits, line edits, and proofreading. I also offer coaching services. And I love talking with writing groups, big and small—always a blast.
What is your favorite part of being an editor?
Oh gosh, I love my job. I meet such talented writers, learn something new every day. I get to look up the most outrageous things on the Internet. Chat with authors about body fluids, who wore breeches, pantaloons, or trousers when, and the merits of an em dash—love ’em. I’m a mamma bear and being an editor I’m able to nurture without ever having to send anyone to timeout, no one gets hurt, and when all is said and done authors actually say, “Thank you.” What could be better than that?
Lisa Romdenne has been an RWA(PRO) member since November 2014 and a WisRWA member since September 2015. Currently, she serves as President of WisRWA . She writes western romance under the pen name Lianna Hawkins and is presently working on a historical western romance series.