Each month, WisRWA will announce the new books our members have published. We call it New Release Tuesday.
Congratulations to the following WisRWA members on their new releases.
King of Swords by Anna Durbin
Sara Dahmen will be presenting at RWA Nationals in Orlando, Florida on Friday, July 28th from 2:00-3:00 PM during the 20/20 Expert Hour: Historicals. She will be discussing the Historical Kitchen: A meaty look at the roles and power of women in the kitchen: how their status and the era affected the foods they prepared and impacted their world.
When posting on a page, Facebook provides amazing analytics. Under the insights “tab,” you can see your audience reach and engagement for each post. I have over 3500 Facebook followers and it’s near impossible to get more than a 1.8k organic “reach” on my posts (that means my post only reaches half of the users who followed my page). Sure, I could boost a post (pay to have it reach those users), but I’ve found that organic is just fine IF I pay attention to day-to-day user engagement.
User engagement is when someone clicks or comments on the post. That statistic is the other important listed number in the Insights tab. Keeping a higher engagement number plays into your reach.
How does one keep user engagement high? Post content that the encourages users to comment/respond. Think outside the author role. Honestly, my random, weird thoughts tend to really catch people’s attention.
Some of my best post to date:
Muffins vs. Cupcakes
Matched or Mismatched socks?
Those were the complete posts. Three words and four words. That’s it. A close runner up would be the time I asked, “What is the most annoying sound in the world?” Not only did my audience engage, they entertained the heck out of me.
I quickly learned that keeping a mix of fun, interactive posts versus promotional posts meant that the promotional posts would have a better reach. Here’s an example of a post that did reach 3.7k users without needing to pay for a boost.
As you can see in the post, I ended it with a fun call to action. “Friends don’t let friends miss deals…Please share!” The post received over 71 shares which helped the post surpass my page’s organic reach of 3k at the time.
In addition to a mix of content, post often, but not too often. I’ve seen pages that post daily or even hourly and have observed that do not help engagement, but hurts it. The perfect mix that I’ve found so far is every other to every third day. However, different readerships might have different needs. Be willing to play with your content and posting schedule to find what works well for you. And, keep in mind that social media is constantly changing. What works today may not work tomorrow.
What have you found that works well?
by: Melissa Haag
Melissa Haag lives in Wisconsin with her husband and three children. An avid reader she spent many hours curled in a comfortable chair flipping pages in her teens. She began writing a few years ago when some ideas just refused to be ignored any longer.
USA Today Bestselling Author Roxanne Rustand led a discussion on the Creative Process in Wausau on Saturday June 10th at the Jefferson Street Inn.
During Roxanne’s interactive talk she spoke about what she does in the process of creating new characters and their romance and Happily Ever After. Sparking a lively discussion, she shared several worksheets, such as:
One take away was when “getting to know your characters,” ask them the hard questions. Roxanne got this from a Jill Barnett workshop:
If your character is not coming to you, or you cannot nail the right emotional moment,
Pick a subject from below and write for at least 5 minutes (by timer) and up to 20 minutes.
Use one of the following topics in context with your character:
Roxanne: “This is one of my favorite ways to find the information that I’m either writing all around or have forgotten in the mad balancing act of plotting and characterization and scene planning and everything else we juggle.”
We thoroughly enjoyed our morning with Roxanne and took away many great tips to help enhance our writing.
USA Today Bestseller, Lyn Cote is an RWA Honor Roll member and the author of over 35 books. You can find out more about her by visiting her website.